The impact of price reductions on individuals' choice of healthy meals away from home

Publikation: Working paperForskning

Standard

The impact of price reductions on individuals' choice of healthy meals away from home. / Nordström, Leif Jonas; Thunström, Linda .

Department of Economics, Lund University, 2013.

Publikation: Working paperForskning

Harvard

Nordström, LJ & Thunström, L 2013 'The impact of price reductions on individuals' choice of healthy meals away from home' Department of Economics, Lund University.

APA

Nordström, L. J., & Thunström, L. (2013). The impact of price reductions on individuals' choice of healthy meals away from home. Department of Economics, Lund University. Working Paper Department of Economics, Lund University, Nr. 2013:21

Vancouver

Nordström LJ, Thunström L. The impact of price reductions on individuals' choice of healthy meals away from home. Department of Economics, Lund University. 2013.

Author

Nordström, Leif Jonas ; Thunström, Linda . / The impact of price reductions on individuals' choice of healthy meals away from home. Department of Economics, Lund University, 2013. (Working Paper Department of Economics, Lund University; Nr. 2013:21).

Bibtex

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title = "The impact of price reductions on individuals' choice of healthy meals away from home",
abstract = "Food high in energy but low in nutritional value is an important contributor to several serious illnesses, and one type of food that is particularly high in energy but low in nutrition is food consumed away from home. In this paper, we examine the demand and willingness to pay for healthy, Keyhole-labelled meals. A Keyhole-labelled meal is particularly low in calories, fat, sugar and salt, but particularly high in fibre. The results suggest that to get the majority of individuals to choose the healthy option regularly it would be necessary to alter the relative price between healthy and less healthy meals. Generally groups of individuals with a poor nutritional intake require a larger compensation (subsidy) before they choose the healthy alternative. About one third of respondents would choose the healthy option regularly if the prices for a healthy and less healthy meal were the same. In particular groups of individuals who already have a relatively good nutritional intake would select the healthy option. Groups with a generally poor nutritional intake (men and individuals with lower education and lower income) would gain health benefits from a subsidy of Keyhole-labelled meals.",
keywords = "Faculty of Science, subsidy, food demand, food away from home, healthy, restaurant, Faculty of Social Sciences, subsidy , food demand, food away from home, healthy, restaurant",
author = "Nordstr{\"o}m, {Leif Jonas} and Linda Thunstr{\"o}m",
year = "2013",
language = "English",
series = "Working Paper Department of Economics, Lund University",
publisher = "Department of Economics, Lund University",
number = "2013:21",
address = "Sweden",
type = "WorkingPaper",
institution = "Department of Economics, Lund University",

}

RIS

TY - UNPB

T1 - The impact of price reductions on individuals' choice of healthy meals away from home

AU - Nordström, Leif Jonas

AU - Thunström, Linda

PY - 2013

Y1 - 2013

N2 - Food high in energy but low in nutritional value is an important contributor to several serious illnesses, and one type of food that is particularly high in energy but low in nutrition is food consumed away from home. In this paper, we examine the demand and willingness to pay for healthy, Keyhole-labelled meals. A Keyhole-labelled meal is particularly low in calories, fat, sugar and salt, but particularly high in fibre. The results suggest that to get the majority of individuals to choose the healthy option regularly it would be necessary to alter the relative price between healthy and less healthy meals. Generally groups of individuals with a poor nutritional intake require a larger compensation (subsidy) before they choose the healthy alternative. About one third of respondents would choose the healthy option regularly if the prices for a healthy and less healthy meal were the same. In particular groups of individuals who already have a relatively good nutritional intake would select the healthy option. Groups with a generally poor nutritional intake (men and individuals with lower education and lower income) would gain health benefits from a subsidy of Keyhole-labelled meals.

AB - Food high in energy but low in nutritional value is an important contributor to several serious illnesses, and one type of food that is particularly high in energy but low in nutrition is food consumed away from home. In this paper, we examine the demand and willingness to pay for healthy, Keyhole-labelled meals. A Keyhole-labelled meal is particularly low in calories, fat, sugar and salt, but particularly high in fibre. The results suggest that to get the majority of individuals to choose the healthy option regularly it would be necessary to alter the relative price between healthy and less healthy meals. Generally groups of individuals with a poor nutritional intake require a larger compensation (subsidy) before they choose the healthy alternative. About one third of respondents would choose the healthy option regularly if the prices for a healthy and less healthy meal were the same. In particular groups of individuals who already have a relatively good nutritional intake would select the healthy option. Groups with a generally poor nutritional intake (men and individuals with lower education and lower income) would gain health benefits from a subsidy of Keyhole-labelled meals.

KW - Faculty of Science

KW - subsidy

KW - food demand

KW - food away from home

KW - healthy

KW - restaurant

KW - Faculty of Social Sciences

KW - subsidy

KW - food demand

KW - food away from home

KW - healthy

KW - restaurant

M3 - Working paper

T3 - Working Paper Department of Economics, Lund University

BT - The impact of price reductions on individuals' choice of healthy meals away from home

PB - Department of Economics, Lund University

ER -

ID: 51506656