This article discusses the phenomenon of matching personal names, arguing that the term name compatibility (in Danish: navneforenelighed) can be used to describe it. The perception of personal names being more or less compatible is also closely related to the notion of style as it is used in sociolinguistics. When parents, living in all parts of Denmark, who participated in a study carried out in 2012-2013 chose names for their children, it was common for them to consider how the first name matched other names in the family as well as how the name matched the child itself and the perceived identity of the parents. The latter is in line with the views of sociologist Anthony Giddens who argues that an increase in reflexivity and lack of tradition in modern society necessitates that individuals construct their own identities.