Exploring the word superiority effect using TVA

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskning

Words are made of letters, and yet sometimes it is easier to identify a word than a single letter. This word superiority effect (WSE) has been observed when written stimuli are presented very briefly or degraded by visual noise. It is unclear, however, if this is due to a lower threshold for perception of words, or a higher speed of processing for words than letters. We have investigated the WSE using methods based on a Theory of Visual Attention. In an experiment using single stimuli (words or letters) presented centrally, we show that the classical WSE is specifically reflected in perceptual processing speed: words are simply processed faster than single letters. It is also clear from this experiment, that the word superiority effect can be observed at a large range of exposure durations, from the perceptual threshold to ceiling performance. Intriguingly, when multiple stimuli are presented simultaneously we find a different pattern: In a whole report experiment with six stimuli (letters or words), letters are perceived more easily than words, and this is reflected both in perceptual processing speed and short term memory capacity.
OriginalsprogEngelsk
Publikationsdato2012
Antal sider1
StatusUdgivet - 2012
BegivenhedMeeting of the International TVA Network - UCPH, Copenhagen, Danmark
Varighed: 21 jun. 201222 jun. 2012
Konferencens nummer: 2

Konference

KonferenceMeeting of the International TVA Network
Nummer2
LokationUCPH
LandDanmark
ByCopenhagen
Periode21/06/201222/06/2012

ID: 38267240