Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships

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Standard

Enacted ambiguity and risk perceptions : making sense of national elite sport sponsorships. / Wagner, Ulrik; Nissen, Rasmus.

I: Sport in Society, Bind 18, Nr. 10, 2015, s. 1179-1198.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Wagner, U & Nissen, R 2015, 'Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships', Sport in Society, bind 18, nr. 10, s. 1179-1198. https://doi.org/10.1080/17430437.2015.1024234

APA

Wagner, U., & Nissen, R. (2015). Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships. Sport in Society, 18(10), 1179-1198. https://doi.org/10.1080/17430437.2015.1024234

Vancouver

Wagner U, Nissen R. Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships. Sport in Society. 2015;18(10):1179-1198. https://doi.org/10.1080/17430437.2015.1024234

Author

Wagner, Ulrik ; Nissen, Rasmus. / Enacted ambiguity and risk perceptions : making sense of national elite sport sponsorships. I: Sport in Society. 2015 ; Bind 18, Nr. 10. s. 1179-1198.

Bibtex

@article{bf3bd065d50741498245c7f3a15c51a5,
title = "Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships",
abstract = "This paper analyses how Danish marketing directors and managers responsible for sponsoring make sense of sponsoring the kind of national elite sport that receives little or hardly any mass-media coverage. This study adds a sociological dimension to sponsorship research, which is dominated by marketing approaches. The concept sense-making, inspired by Karl Weick, provides the theoretical foundation of this paper. In 10 qualitative interviews, five ways of enactment are identified where poor sporting results are not considered a major risk faced by these kinds of sponsorships. The results provide insights into how corporate sense-making emerges and thus remain useful knowledge for national elite sport organizations in their efforts to attract external funding.",
author = "Ulrik Wagner and Rasmus Nissen",
note = "(Ekstern)",
year = "2015",
doi = "10.1080/17430437.2015.1024234",
language = "English",
volume = "18",
pages = "1179--1198",
journal = "Sport in Society",
issn = "1743-0437",
publisher = "Routledge",
number = "10",

}

RIS

TY - JOUR

T1 - Enacted ambiguity and risk perceptions

T2 - making sense of national elite sport sponsorships

AU - Wagner, Ulrik

AU - Nissen, Rasmus

N1 - (Ekstern)

PY - 2015

Y1 - 2015

N2 - This paper analyses how Danish marketing directors and managers responsible for sponsoring make sense of sponsoring the kind of national elite sport that receives little or hardly any mass-media coverage. This study adds a sociological dimension to sponsorship research, which is dominated by marketing approaches. The concept sense-making, inspired by Karl Weick, provides the theoretical foundation of this paper. In 10 qualitative interviews, five ways of enactment are identified where poor sporting results are not considered a major risk faced by these kinds of sponsorships. The results provide insights into how corporate sense-making emerges and thus remain useful knowledge for national elite sport organizations in their efforts to attract external funding.

AB - This paper analyses how Danish marketing directors and managers responsible for sponsoring make sense of sponsoring the kind of national elite sport that receives little or hardly any mass-media coverage. This study adds a sociological dimension to sponsorship research, which is dominated by marketing approaches. The concept sense-making, inspired by Karl Weick, provides the theoretical foundation of this paper. In 10 qualitative interviews, five ways of enactment are identified where poor sporting results are not considered a major risk faced by these kinds of sponsorships. The results provide insights into how corporate sense-making emerges and thus remain useful knowledge for national elite sport organizations in their efforts to attract external funding.

UR - http://www.scopus.com/inward/record.url?scp=84947032937&partnerID=8YFLogxK

U2 - 10.1080/17430437.2015.1024234

DO - 10.1080/17430437.2015.1024234

M3 - Journal article

AN - SCOPUS:84947032937

VL - 18

SP - 1179

EP - 1198

JO - Sport in Society

JF - Sport in Society

SN - 1743-0437

IS - 10

ER -

ID: 254659216