Timing Is Everything: Onset Timing Moderates the Crossmodal Influence of Background Sound on Taste Perception
Research output: Contribution to journal › Journal article › Research › peer-review
Standard
Timing Is Everything : Onset Timing Moderates the Crossmodal Influence of Background Sound on Taste Perception. / Wang, Qian Janice; Spence, Charles; Knoeferle, Klemens.
In: Journal of Experimental Psychology: Human Perception and Performance, Vol. 46, No. 10, 2020, p. 1118–1126.Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Timing Is Everything
T2 - Onset Timing Moderates the Crossmodal Influence of Background Sound on Taste Perception
AU - Wang, Qian Janice
AU - Spence, Charles
AU - Knoeferle, Klemens
N1 - Publisher Copyright: © 2020 American Psychological Association.
PY - 2020
Y1 - 2020
N2 - Recent evidence demonstrates that the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of various foods (an effect often called "sonic seasoning"). To further understand the mechanism underpinning such crossmodal effects, the time at which a soundtrack was presented relative to tasting was manipulated in a series of experiments. Participants heard two soundtracks corresponding to sweet and bitter tastes either exclusively during or after chocolate tasting (Experiment 1) or during and before chocolate tasting (Experiment 2). The results revealed that the soundtracks affected chocolate taste ratings only if they were presented before or during tasting but not if they were heard after tasting. Moreover, participants' individual soundtrack-taste association mediated the strength of the sonic seasoning effect. These results therefore imply that the modulatory effect of sound on taste was not driven by retrospective interpretation of the taste experience, but by mechanisms such as priming and crossmodal association. Taken together, these studies demonstrate the complex interplay of cognitive mechanisms that likely underlie sonic seasoning effects.
AB - Recent evidence demonstrates that the presentation of crossmodally corresponding auditory stimuli can modulate the taste and hedonic evaluation of various foods (an effect often called "sonic seasoning"). To further understand the mechanism underpinning such crossmodal effects, the time at which a soundtrack was presented relative to tasting was manipulated in a series of experiments. Participants heard two soundtracks corresponding to sweet and bitter tastes either exclusively during or after chocolate tasting (Experiment 1) or during and before chocolate tasting (Experiment 2). The results revealed that the soundtracks affected chocolate taste ratings only if they were presented before or during tasting but not if they were heard after tasting. Moreover, participants' individual soundtrack-taste association mediated the strength of the sonic seasoning effect. These results therefore imply that the modulatory effect of sound on taste was not driven by retrospective interpretation of the taste experience, but by mechanisms such as priming and crossmodal association. Taken together, these studies demonstrate the complex interplay of cognitive mechanisms that likely underlie sonic seasoning effects.
KW - Crossmodal correspondences
KW - Expectations
KW - Mediation analysis
KW - Sonic seasoning
U2 - 10.1037/xhp0000820
DO - 10.1037/xhp0000820
M3 - Journal article
C2 - 32614218
AN - SCOPUS:85087475556
VL - 46
SP - 1118
EP - 1126
JO - Journal of Experimental Psychology: Human Perception and Performance
JF - Journal of Experimental Psychology: Human Perception and Performance
SN - 0096-1523
IS - 10
ER -
ID: 375017260