The Role of Pitch and Tempo in Sound-Temperature Crossmodal Correspondences
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The Role of Pitch and Tempo in Sound-Temperature Crossmodal Correspondences. / Wang, Qian Janice; Spence, Charles.
In: Multisensory Research, Vol. 30, No. 3-5, 2017, p. 307-320.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The Role of Pitch and Tempo in Sound-Temperature Crossmodal Correspondences
AU - Wang, Qian Janice
AU - Spence, Charles
N1 - Funding Information: CS would like to thank the AHRC grant entitled 'Rethinking the senses' (AH/L007053/1) for supporting this research. Publisher Copyright: © 2017 Q. Wang and C. Spence.
PY - 2017
Y1 - 2017
N2 - We explored the putative existence of crossmodal correspondences between sound attributes and beverage temperature. An online pre-study was conducted first, in order to determine whether people would associate the auditory parameters of pitch and tempo with different imagined beverage temperatures. The same melody was manipulated to create a matrix of 25 variants with five different levels of both pitch and tempo. The participants were instructed to imagine consuming hot, room-temperature, or cold water, then to choose the melody that best matched the imagined drinking experience. The results revealed that imagining drinking cold water was associated with a significantly higher pitch than drinking both room-temperature and hot water, and with significantly faster tempo than room-temperature water. Next, the online study was replicated with participants in the lab tasting samples of hot, room-temperature, and cold water while choosing a melody that best matched the actual tasting experience. The results confirmed that, compared to room-temperature and hot water, the experience of cold water was associated with both significantly higher pitch and fast tempo. Possible mechanisms and potential applications of these results are discussed.
AB - We explored the putative existence of crossmodal correspondences between sound attributes and beverage temperature. An online pre-study was conducted first, in order to determine whether people would associate the auditory parameters of pitch and tempo with different imagined beverage temperatures. The same melody was manipulated to create a matrix of 25 variants with five different levels of both pitch and tempo. The participants were instructed to imagine consuming hot, room-temperature, or cold water, then to choose the melody that best matched the imagined drinking experience. The results revealed that imagining drinking cold water was associated with a significantly higher pitch than drinking both room-temperature and hot water, and with significantly faster tempo than room-temperature water. Next, the online study was replicated with participants in the lab tasting samples of hot, room-temperature, and cold water while choosing a melody that best matched the actual tasting experience. The results confirmed that, compared to room-temperature and hot water, the experience of cold water was associated with both significantly higher pitch and fast tempo. Possible mechanisms and potential applications of these results are discussed.
KW - Crossmodal correspondences
KW - drinking
KW - pitch
KW - temperature
KW - tempo
U2 - 10.1163/22134808-00002564
DO - 10.1163/22134808-00002564
M3 - Journal article
C2 - 31287077
AN - SCOPUS:85020107253
VL - 30
SP - 307
EP - 320
JO - Multisensory Research
JF - Multisensory Research
SN - 2213-4794
IS - 3-5
ER -
ID: 375019809