The IOC and the doping issue - An institutional discursive approach to organizational identity construction
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The IOC and the doping issue - An institutional discursive approach to organizational identity construction. / Wagner, Ulrik; Pedersen, Kasper Møller.
In: Sport Management Review, Vol. 17, No. 2, 2014, p. 160-173.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The IOC and the doping issue - An institutional discursive approach to organizational identity construction
AU - Wagner, Ulrik
AU - Pedersen, Kasper Møller
PY - 2014
Y1 - 2014
N2 - To show why the 1998 doping scandals led to the establishment of the World Anti-Doping Agency, this paper investigates how the IOC has created its organizational identity once confronted with the emergence of doping in sport. The paper endorses a new institutional understanding of organizations, which is combined with a critical discourse analytical framework. Through a systematic reading of the Olympic Review between 1960 and 2003 four main anti-doping discourses are outlined: health scientific, ethical, legal and educational discourses construct the meaning-providing horizon of IOC anti-doping commitment. The 1988 Ben Johnson doping incident is crucial for the understanding of the organizational changes occurring 10 years later. Immediately following the Seoul Olympic Games the IOC applies a warfare genre, which frames anti-doping as a declaration of war and constructs a narrative of the IOC as leading a successful battle against doping. The 1998 doping scandals reveal the opposite. Subsequently, WADA can be labelled IOC's institutionalization failure.
AB - To show why the 1998 doping scandals led to the establishment of the World Anti-Doping Agency, this paper investigates how the IOC has created its organizational identity once confronted with the emergence of doping in sport. The paper endorses a new institutional understanding of organizations, which is combined with a critical discourse analytical framework. Through a systematic reading of the Olympic Review between 1960 and 2003 four main anti-doping discourses are outlined: health scientific, ethical, legal and educational discourses construct the meaning-providing horizon of IOC anti-doping commitment. The 1988 Ben Johnson doping incident is crucial for the understanding of the organizational changes occurring 10 years later. Immediately following the Seoul Olympic Games the IOC applies a warfare genre, which frames anti-doping as a declaration of war and constructs a narrative of the IOC as leading a successful battle against doping. The 1998 doping scandals reveal the opposite. Subsequently, WADA can be labelled IOC's institutionalization failure.
KW - Critical discourse analysis
KW - Genre
KW - Metaphors
KW - New institutionalism
KW - Warfare
KW - World Anti-Doping Agency
KW - WADA
UR - http://www.scopus.com/inward/record.url?scp=84899937829&partnerID=8YFLogxK
U2 - 10.1016/j.smr.2013.05.001
DO - 10.1016/j.smr.2013.05.001
M3 - Journal article
AN - SCOPUS:84899937829
VL - 17
SP - 160
EP - 173
JO - Sport Management Review
JF - Sport Management Review
SN - 1441-3523
IS - 2
ER -
ID: 254659137