Obesity, international food and beverage industries and self-regulation: the fragmentation of information strategies
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Obesity, international food and beverage industries and self-regulation : the fragmentation of information strategies. / Jensen, Jørgen Dejgård; Ronit, Karsten.
In: World Medical and Health Policy, Vol. 7, No. 3, 2015, p. 278-297.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Obesity, international food and beverage industries and self-regulation
T2 - the fragmentation of information strategies
AU - Jensen, Jørgen Dejgård
AU - Ronit, Karsten
PY - 2015
Y1 - 2015
N2 - This article explores how large international companies in the breakfast cereal, snack, and beverage industries address the issue of obesity, and how their strategies are governed by various forms of self-regulation. In a first step, we study websites of ten companies and identify five different dimensions: (i) mission statements, (ii) educational commitment statements, (iii) nutrition labeling, (iv) marketing code of conduct, and (v) education initiatives aimed at professionals. Based on a coding of these activities, we conducted hierarchical cluster analysis and selected five case companies for in-depth investigation. This analysis reveals different types of self-regulation strategies, reflecting differences in levels of commitment and instrumentation. Some companies pursue defensive strategies, some with an element of “blame-control,” whereas others adopt offensive strategies to promote their products. Differences in market communication strategies can be attributed to variations in product portfolio and market orientation, and can also be seen as attempts to forestall public regulation.
AB - This article explores how large international companies in the breakfast cereal, snack, and beverage industries address the issue of obesity, and how their strategies are governed by various forms of self-regulation. In a first step, we study websites of ten companies and identify five different dimensions: (i) mission statements, (ii) educational commitment statements, (iii) nutrition labeling, (iv) marketing code of conduct, and (v) education initiatives aimed at professionals. Based on a coding of these activities, we conducted hierarchical cluster analysis and selected five case companies for in-depth investigation. This analysis reveals different types of self-regulation strategies, reflecting differences in levels of commitment and instrumentation. Some companies pursue defensive strategies, some with an element of “blame-control,” whereas others adopt offensive strategies to promote their products. Differences in market communication strategies can be attributed to variations in product portfolio and market orientation, and can also be seen as attempts to forestall public regulation.
KW - Faculty of Science
KW - Food Industry
KW - obesity
KW - information strategies
KW - self-regulation
KW - food industry
KW - obesity
KW - information strategies
KW - self-regulation
U2 - 10.1002/wmh3.145
DO - 10.1002/wmh3.145
M3 - Journal article
VL - 7
SP - 278
EP - 297
JO - World Medical and Health Policy
JF - World Medical and Health Policy
SN - 1948-4682
IS - 3
ER -
ID: 146331692