Music to make your mouth water? Assessing the potential influence of sour music on salivation
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Music to make your mouth water? Assessing the potential influence of sour music on salivation. / Wang, Qian J.; Knoeferle, Klemens; Spence, Charles.
In: Frontiers in Psychology, Vol. 8, 638, 2017.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Music to make your mouth water? Assessing the potential influence of sour music on salivation
AU - Wang, Qian J.
AU - Knoeferle, Klemens
AU - Spence, Charles
N1 - Publisher Copyright: © 2017 Wang, Knoeferle and Spence.
PY - 2017
Y1 - 2017
N2 - People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people's evaluation of the taste of food and drink. However, it is currently unknown whether such soundtracks directly impact the eating experience via physiological changes (an embodiment account), or whether they act at a higher cognitive level, or both. The present research assessed a version of the embodiment account, where a soundtrack associated with sourness is hypothesized to induce a physiological response in the listener by increasing salivary flow. Salivation was measured while participants were exposed to three different experimental conditions - a sour soundtrack, a muted lemon video showing a man eating a lemon, and a silent baseline condition. The results revealed that salivation during the lemon video condition was significantly greater than in the sour soundtrack and baseline conditions. However, contrary to our hypothesis, there was no significant difference between salivation levels in the sour soundtrack compared to the baseline condition. These results are discussed in terms of potential mechanisms underlying the auditory modulation of taste perception/evaluation.
AB - People robustly associate various sound attributes with specific smells/tastes, and soundtracks that are associated with specific tastes can influence people's evaluation of the taste of food and drink. However, it is currently unknown whether such soundtracks directly impact the eating experience via physiological changes (an embodiment account), or whether they act at a higher cognitive level, or both. The present research assessed a version of the embodiment account, where a soundtrack associated with sourness is hypothesized to induce a physiological response in the listener by increasing salivary flow. Salivation was measured while participants were exposed to three different experimental conditions - a sour soundtrack, a muted lemon video showing a man eating a lemon, and a silent baseline condition. The results revealed that salivation during the lemon video condition was significantly greater than in the sour soundtrack and baseline conditions. However, contrary to our hypothesis, there was no significant difference between salivation levels in the sour soundtrack compared to the baseline condition. These results are discussed in terms of potential mechanisms underlying the auditory modulation of taste perception/evaluation.
KW - Audiovisual stimuli
KW - Crossmodal correspondences
KW - Physiological response
KW - Salivation
KW - Taste perception
U2 - 10.3389/fpsyg.2017.00638
DO - 10.3389/fpsyg.2017.00638
M3 - Journal article
AN - SCOPUS:85018268052
VL - 8
JO - Frontiers in Psychology
JF - Frontiers in Psychology
SN - 1664-1078
M1 - 638
ER -
ID: 375019728