Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference. / Wang, Qian Janice; Prešern, Domen.

In: Journal of Wine Economics, Vol. 13, No. 4, 2018, p. 375-383.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Wang, QJ & Prešern, D 2018, 'Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference', Journal of Wine Economics, vol. 13, no. 4, pp. 375-383. https://doi.org/10.1017/jwe.2018.36

APA

Wang, Q. J., & Prešern, D. (2018). Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference. Journal of Wine Economics, 13(4), 375-383. https://doi.org/10.1017/jwe.2018.36

Vancouver

Wang QJ, Prešern D. Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference. Journal of Wine Economics. 2018;13(4):375-383. https://doi.org/10.1017/jwe.2018.36

Author

Wang, Qian Janice ; Prešern, Domen. / Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference. In: Journal of Wine Economics. 2018 ; Vol. 13, No. 4. pp. 375-383.

Bibtex

@article{08a48a905e3e4a5bbb762cdb6c69fd6d,
title = "Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference",
abstract = "We analyzed data from Oxford University Blind Tasting Society's 2018 training season to assess whether blind tasting training improves accuracy. Over time, guesses for grape variety increased in terms of accuracy as well as within-group agreement. Moreover, for grape variety, location, and vintage, the chances of the most common within-group guess being correct were significantly higher than the underlying frequency distribution. Finally, we observed a shift in preference towards older wines, with those with little initial experience gaining a preference for greater acidity and alcohol, and decreasing their preference for oak. Our results have important implications for growing wine markets with an increasingly educated consumer population. (JEL Classifications: C91, C92, D83, L15, L66)..",
keywords = "blind wine tasting, training, wine expertise",
author = "Wang, {Qian Janice} and Domen Pre{\v s}ern",
note = "Publisher Copyright: Copyright {\textcopyright} American Association of Wine Economists 2018.",
year = "2018",
doi = "10.1017/jwe.2018.36",
language = "English",
volume = "13",
pages = "375--383",
journal = "Journal of Wine Economics",
issn = "1931-4361",
publisher = "Cambridge University Press",
number = "4",

}

RIS

TY - JOUR

T1 - Does Blind Tasting Work? Investigating the Impact of Training on Blind Tasting Accuracy and Wine Preference

AU - Wang, Qian Janice

AU - Prešern, Domen

N1 - Publisher Copyright: Copyright © American Association of Wine Economists 2018.

PY - 2018

Y1 - 2018

N2 - We analyzed data from Oxford University Blind Tasting Society's 2018 training season to assess whether blind tasting training improves accuracy. Over time, guesses for grape variety increased in terms of accuracy as well as within-group agreement. Moreover, for grape variety, location, and vintage, the chances of the most common within-group guess being correct were significantly higher than the underlying frequency distribution. Finally, we observed a shift in preference towards older wines, with those with little initial experience gaining a preference for greater acidity and alcohol, and decreasing their preference for oak. Our results have important implications for growing wine markets with an increasingly educated consumer population. (JEL Classifications: C91, C92, D83, L15, L66)..

AB - We analyzed data from Oxford University Blind Tasting Society's 2018 training season to assess whether blind tasting training improves accuracy. Over time, guesses for grape variety increased in terms of accuracy as well as within-group agreement. Moreover, for grape variety, location, and vintage, the chances of the most common within-group guess being correct were significantly higher than the underlying frequency distribution. Finally, we observed a shift in preference towards older wines, with those with little initial experience gaining a preference for greater acidity and alcohol, and decreasing their preference for oak. Our results have important implications for growing wine markets with an increasingly educated consumer population. (JEL Classifications: C91, C92, D83, L15, L66)..

KW - blind wine tasting

KW - training

KW - wine expertise

U2 - 10.1017/jwe.2018.36

DO - 10.1017/jwe.2018.36

M3 - Journal article

AN - SCOPUS:85060374805

VL - 13

SP - 375

EP - 383

JO - Journal of Wine Economics

JF - Journal of Wine Economics

SN - 1931-4361

IS - 4

ER -

ID: 375018537