Consumer Consciousness in Multisensory Extended Reality

Research output: Contribution to journal › Journal article › Research › peer-review

Standard

Consumer Consciousness in Multisensory Extended Reality. / Petit, Olivia; Velasco, Carlos; Wang, Qian Janice; Spence, Charles.

In: Frontiers in Psychology, Vol. 13, 851753, 2022.

Research output: Contribution to journal › Journal article › Research › peer-review

Harvard

Petit, O, Velasco, C, Wang, QJ & Spence, C 2022, 'Consumer Consciousness in Multisensory Extended Reality', Frontiers in Psychology, vol. 13, 851753. https://doi.org/10.3389/fpsyg.2022.851753

APA

Petit, O., Velasco, C., Wang, Q. J., & Spence, C. (2022). Consumer Consciousness in Multisensory Extended Reality. Frontiers in Psychology, 13, [851753]. https://doi.org/10.3389/fpsyg.2022.851753

Vancouver

Petit O, Velasco C, Wang QJ, Spence C. Consumer Consciousness in Multisensory Extended Reality. Frontiers in Psychology. 2022;13. 851753. https://doi.org/10.3389/fpsyg.2022.851753

Author

Petit, Olivia ; Velasco, Carlos ; Wang, Qian Janice ; Spence, Charles. / Consumer Consciousness in Multisensory Extended Reality. In: Frontiers in Psychology. 2022 ; Vol. 13.

Bibtex

@article{b3f977a185b942cab8e6f63230f30336,
title = "Consumer Consciousness in Multisensory Extended Reality",
abstract = "The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer{\textquoteright}s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.",
author = "Olivia Petit and Carlos Velasco and Wang, {Qian Janice} and Charles Spence",
year = "2022",
doi = "10.3389/fpsyg.2022.851753",
language = "English",
volume = "13",
journal = "Frontiers in Psychology",
issn = "1664-1078",
publisher = "Frontiers Media S.A.",

}

RIS

TY - JOUR

T1 - Consumer Consciousness in Multisensory Extended Reality

AU - Petit, Olivia

AU - Velasco, Carlos

AU - Wang, Qian Janice

AU - Spence, Charles

PY - 2022

Y1 - 2022

N2 - The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.

AB - The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.

U2 - 10.3389/fpsyg.2022.851753

DO - 10.3389/fpsyg.2022.851753

M3 - Journal article

C2 - 35529566

VL - 13

JO - Frontiers in Psychology

JF - Frontiers in Psychology

SN - 1664-1078

M1 - 851753

ER -

ID: 344448823