A Note on Cognitive Branding and the Value Profile

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt

  • Torkild Leo Thellefsen
  • Bent Sørensen
  • Marcel Danesi
The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
TidsskriftSocial Semiotics
Udgave nummer4
Sider (fra-til)561-570
Antal sider10
StatusUdgivet - 2013


  • Det Humanistiske Fakultet - Semiotics, brands, branding, value profile, value profiling, values, Charles Sanders Peirce

ID: 51451417