TY - BOOK

T1 - TransVisuality: The Cultural Dimension of Visuality

T2 - Purposive Action: Design and Branding

A2 - Michelsen, Anders

A2 - Wiegand, Frauke Katharina

PY - 2021

Y1 - 2021

N2 - In a contemporary and ever-changing society, ‘the visual’ has become a dynamic element that traverse all parts of current life all over the world – what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings.In this volume, the visual is seen as dynamic new and nonrepresentational matter – a ‘flesh’ which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice – all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.In the contemporary and ever-changing society, ‘the visual’ has become a dynamic element of life which traverse all sort of different and diverse articulations – what is termed transvisuality. In this book such processes are researched from the particular vantage points of design of the visual and branding of the visual.

AB - In a contemporary and ever-changing society, ‘the visual’ has become a dynamic element that traverse all parts of current life all over the world – what in this book series is termed transvisuality. The present book is volume 3, which attempts to study the visual as it comes about: through the dynamic involvement in all sorts of articulations. The topics are in all volumes covered by introductions bring everything together under the new theme of transvisuality: the notion of visual as a cultural practice and constant dynamic that knows no representational limits and no framings.In this volume, the visual is seen as dynamic new and nonrepresentational matter – a ‘flesh’ which is researched from the particular vantage points of design of the visual and branding of the visual. In dialogue with radical new theories of the present, non-representational theory and new materialism, design and branding are surveyed from the viewpoint of business research, design studies, cultural studies, and practice – all focused on the visual. Topics covered are fashion blogging, DIY, Junk Space, handmade signage and public spaces in New Delhi, city branding, dance festivals and youtubing, visual branding in China and Multi-Sensory Retrieval Methods.In the contemporary and ever-changing society, ‘the visual’ has become a dynamic element of life which traverse all sort of different and diverse articulations – what is termed transvisuality. In this book such processes are researched from the particular vantage points of design of the visual and branding of the visual.

UR - https://www.liverpooluniversitypress.co.uk/doi/book/10.3828/9781786941589

M3 - Anthology

SN - 9781800857186

VL - 3

BT - TransVisuality: The Cultural Dimension of Visuality

PB - Liverpool University Press

CY - Liverpool

ER -