The use of ethnography in social pharmacy and health services research
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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The use of ethnography in social pharmacy and health services research. / Lau, Sofie Rosenlund; Kaae, Susanne; Kälvemark Sporrong, Sofia; Traulsen, Janine Marie.
Contemporary Research Methods in Pharmacy and Health Services. 1. udg. Elsevier, 2022. s. 329-344.Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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TY - CHAP
T1 - The use of ethnography in social pharmacy and health services research
AU - Lau, Sofie Rosenlund
AU - Kaae, Susanne
AU - Kälvemark Sporrong, Sofia
AU - Traulsen, Janine Marie
PY - 2022
Y1 - 2022
N2 - Ethnography has much to offer research in social pharmacy and health services yet is rarely applied. This chapter provides an overview of the principles of ethnography starting with a brief historical account of the methodology. The first part of the chapter then explains how ethnography can shed light on the social context of pharmaceuticals, thereby introducing new ways of thinking, to researchers in the health and natural sciences. This is done by digging into the epistemology of ethnography, exploring how it differs from other methodologies (qualitative and quantitative), and how it builds on the core principles of constructivism and reflexivity. The second part of the chapter is concerned with how to conduct an ethnographic study, focusing on participant observation and fieldwork. Ethnography literally means “writing about people”; therefore, an entire section is devoted to various ways of writing up ethnographic data, from thick descriptions and field notes to social theory and analysis. Finally, there is a section on ethics, followed by advice on how to move forward with an ethnographic project. The chapter ends with some reflective questions and application exercises for designing an ethnographic study and training observation skills.
AB - Ethnography has much to offer research in social pharmacy and health services yet is rarely applied. This chapter provides an overview of the principles of ethnography starting with a brief historical account of the methodology. The first part of the chapter then explains how ethnography can shed light on the social context of pharmaceuticals, thereby introducing new ways of thinking, to researchers in the health and natural sciences. This is done by digging into the epistemology of ethnography, exploring how it differs from other methodologies (qualitative and quantitative), and how it builds on the core principles of constructivism and reflexivity. The second part of the chapter is concerned with how to conduct an ethnographic study, focusing on participant observation and fieldwork. Ethnography literally means “writing about people”; therefore, an entire section is devoted to various ways of writing up ethnographic data, from thick descriptions and field notes to social theory and analysis. Finally, there is a section on ethics, followed by advice on how to move forward with an ethnographic project. The chapter ends with some reflective questions and application exercises for designing an ethnographic study and training observation skills.
U2 - 10.1016/B978-0-323-91888-6.00034-X
DO - 10.1016/B978-0-323-91888-6.00034-X
M3 - Book chapter
SN - 978-0-323-91888-6
SP - 329
EP - 344
BT - Contemporary Research Methods in Pharmacy and Health Services
PB - Elsevier
ER -
ID: 307293124