Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008
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Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008. / Marquart, Franziska.
I: Österreichische Zeitschrift für Politikwissenschaft, Bind 42, Nr. 4, 2013, s. 353-371.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Rechtspopulismus im Wandel. Wahlplakate der FPÖ von 1978–2008
AU - Marquart, Franziska
PY - 2013
Y1 - 2013
N2 - Even though right-wing populist parties have grown to become considerably relevant electoral forces in Western Europe, hardly anything is known about their political advertising strategies. This study is the first to address the political content prominent in right-wing populist poster advertising of the Austrian FPÖ from a longitudinal perspective. Results reveal that the construction of inclusionary elements is a relevant advertising strategy for the Freedom Party, whilst issues of migration and crime are of minor relevance but growing in importance since the turn of the century.
AB - Even though right-wing populist parties have grown to become considerably relevant electoral forces in Western Europe, hardly anything is known about their political advertising strategies. This study is the first to address the political content prominent in right-wing populist poster advertising of the Austrian FPÖ from a longitudinal perspective. Results reveal that the construction of inclusionary elements is a relevant advertising strategy for the Freedom Party, whilst issues of migration and crime are of minor relevance but growing in importance since the turn of the century.
U2 - 10.15203/ozp.127.vol42iss4
DO - 10.15203/ozp.127.vol42iss4
M3 - Tidsskriftartikel
VL - 42
SP - 353
EP - 371
JO - Österreichische Zeitschrift für Politikwissenschaft
JF - Österreichische Zeitschrift für Politikwissenschaft
SN - 1615-5548
IS - 4
ER -
ID: 255172152