Quality indicators: in theory and in fact
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Standard
Quality indicators : in theory and in fact. / Hjorth-Andersen, Christian.
I: European Economic Review, Bind 35, Nr. 8, 1991, s. 1491-1505.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - Quality indicators
T2 - in theory and in fact
AU - Hjorth-Andersen, Christian
PY - 1991
Y1 - 1991
N2 - In recent literature it has been suggested that consumers need have no knowledge of product quality as a number of quality indicators (or signals) may be used as substitutes. Very little attention has been paid to the empirical verification of these studies. The present paper is devoted to the issue of how well these indicators perform, using market data provided by consumer magazines from 3 countries. The results strongly indicate that price is a poor quality indicator. The paper also presents some evidence which suggests that seller reputation and easily observable characteristics are also poor indicators
AB - In recent literature it has been suggested that consumers need have no knowledge of product quality as a number of quality indicators (or signals) may be used as substitutes. Very little attention has been paid to the empirical verification of these studies. The present paper is devoted to the issue of how well these indicators perform, using market data provided by consumer magazines from 3 countries. The results strongly indicate that price is a poor quality indicator. The paper also presents some evidence which suggests that seller reputation and easily observable characteristics are also poor indicators
U2 - 10.1016/0014-2921(91)90014-A
DO - 10.1016/0014-2921(91)90014-A
M3 - Journal article
VL - 35
SP - 1491
EP - 1505
JO - European Economic Review
JF - European Economic Review
SN - 0014-2921
IS - 8
ER -
ID: 158408