"Open" Product and Process Innovation: The Complementary Roles of R&D, Manufacturing and Marketing in External Knowledge Sourcing
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"Open" Product and Process Innovation : The Complementary Roles of R&D, Manufacturing and Marketing in External Knowledge Sourcing. / Bogers, Marcel; Lhuillery, Stéphane.
World Scientific Reference on Innovation: Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives. red. / Satish Nambisan. Bind 3 Singapore; Hackensack, NJ & London : World Scientific, 2018. s. 77-110.Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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TY - CHAP
T1 - "Open" Product and Process Innovation
T2 - The Complementary Roles of R&D, Manufacturing and Marketing in External Knowledge Sourcing
AU - Bogers, Marcel
AU - Lhuillery, Stéphane
PY - 2018
Y1 - 2018
N2 - We unpack the black box of open innovation, external knowledge search in particular, by showing how firms use not only R&D but also manufacturing and marketing for external knowledge sourcing for product and process innovation. Our econometric model reveals that the inverted U-shaped relationships found by Laursen and Salter (2006) for external search breadth hold for all functional areas but those for external search depth hold only for R&D-based search aiming at product innovation. In every case, we find that observed firms’ breadth suboptimal. We also find suboptimality for search depth: the optimal depth level is the maximum for marketing-based and manufacturing-based searches. We also specifically show that marketing is the dominant base for external sourcing for product innovation, and manufacturing is the dominant base for external sourcing for process innovation. Finally, we find strong complementarities among the roles of the three functional areas, which suggests that firms develop different absorptive capacities at the same time and do not substitute one for another.
AB - We unpack the black box of open innovation, external knowledge search in particular, by showing how firms use not only R&D but also manufacturing and marketing for external knowledge sourcing for product and process innovation. Our econometric model reveals that the inverted U-shaped relationships found by Laursen and Salter (2006) for external search breadth hold for all functional areas but those for external search depth hold only for R&D-based search aiming at product innovation. In every case, we find that observed firms’ breadth suboptimal. We also find suboptimality for search depth: the optimal depth level is the maximum for marketing-based and manufacturing-based searches. We also specifically show that marketing is the dominant base for external sourcing for product innovation, and manufacturing is the dominant base for external sourcing for process innovation. Finally, we find strong complementarities among the roles of the three functional areas, which suggests that firms develop different absorptive capacities at the same time and do not substitute one for another.
U2 - 10.1142/9789813149083_0004
DO - 10.1142/9789813149083_0004
M3 - Book chapter
SN - 9789813147072
VL - 3
SP - 77
EP - 110
BT - World Scientific Reference on Innovation
A2 - Nambisan, Satish
PB - World Scientific
CY - Singapore; Hackensack, NJ & London
ER -
ID: 196208683