It’s Nothing but a Deepfake! The Effects of Misinformation and Deepfake Labels Delegitimizing an Authentic Political Speech
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It’s Nothing but a Deepfake! The Effects of Misinformation and Deepfake Labels Delegitimizing an Authentic Political Speech. / Hameleers, Michael; Marquart, Franziska.
I: International Journal of Communication, Bind 17, 2023, s. 6291-6311.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - It’s Nothing but a Deepfake!
T2 - The Effects of Misinformation and Deepfake Labels Delegitimizing an Authentic Political Speech
AU - Hameleers, Michael
AU - Marquart, Franziska
N1 - Publisher Copyright: © 2023 (Michael Hameleers and Franziska Marquart). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org
PY - 2023
Y1 - 2023
N2 - Mis- and disinformation labels are increasingly weaponized and used as delegitimizing accusations targeted at mainstream media and political opponents. To better understand how such accusations can affect the credibility of real information and policy preferences, we conducted a two-wave panel experiment (Nwave2 = 788) to assess the longer-term effect of delegitimizing labels targeting an authentic video message. We find that exposure to an accusation of misinformation or disinformation lowered the perceived credibility of the video but did not affect policy preferences related to the content of the video. Furthermore, more extreme disinformation accusations were perceived as less credible than milder misinformation labels. The effects lasted over a period of three days and still occurred when there was a delay in the label attribution. These findings indicate that while mis- and disinformation labels might make authentic content less credible, they are themselves not always deemed credible and are less likely to change substantive policy preferences.
AB - Mis- and disinformation labels are increasingly weaponized and used as delegitimizing accusations targeted at mainstream media and political opponents. To better understand how such accusations can affect the credibility of real information and policy preferences, we conducted a two-wave panel experiment (Nwave2 = 788) to assess the longer-term effect of delegitimizing labels targeting an authentic video message. We find that exposure to an accusation of misinformation or disinformation lowered the perceived credibility of the video but did not affect policy preferences related to the content of the video. Furthermore, more extreme disinformation accusations were perceived as less credible than milder misinformation labels. The effects lasted over a period of three days and still occurred when there was a delay in the label attribution. These findings indicate that while mis- and disinformation labels might make authentic content less credible, they are themselves not always deemed credible and are less likely to change substantive policy preferences.
KW - credibility
KW - deepfakes
KW - disinformation
KW - fake news labels
KW - misinformation
UR - http://www.scopus.com/inward/record.url?scp=85177182679&partnerID=8YFLogxK
M3 - Journal article
AN - SCOPUS:85177182679
VL - 17
SP - 6291
EP - 6311
JO - International Journal of Communication
JF - International Journal of Communication
SN - 1932-8036
ER -
ID: 396018336