Effects of right-wing populist political advertising on implicit and explicit stereotypes
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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Effects of right-wing populist political advertising on implicit and explicit stereotypes. / Arendt, Florian; Marquart, Franziska; Matthes, Jörg.
I: Journal of Media Psychology, Bind 27, Nr. 4, 10.2015, s. 178-189.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Effects of right-wing populist political advertising on implicit and explicit stereotypes
AU - Arendt, Florian
AU - Marquart, Franziska
AU - Matthes, Jörg
PY - 2015/10
Y1 - 2015/10
N2 - We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes).We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.
AB - We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes).We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an experiment where participants (N = 186) were exposed to zero, two, four, or six stereotypical advertisements. The results showed that stereotypical advertisements did not influence explicit stereotypes but did influence implicit stereotypes, even in critical recipients who negated the stereotypical content.
KW - Dose-response
KW - Implicit stereotypes
KW - Negation
KW - Political advertising
KW - Right-wing populism
UR - http://www.scopus.com/inward/record.url?scp=84946549029&partnerID=8YFLogxK
U2 - 10.1027/1864-1105/a000139
DO - 10.1027/1864-1105/a000139
M3 - Journal article
AN - SCOPUS:84946549029
VL - 27
SP - 178
EP - 189
JO - Journal of Media Psychology
JF - Journal of Media Psychology
SN - 1864-1105
IS - 4
ER -
ID: 255169553