Do Spitzenkandidaten really make a difference? An experiment on the effectiveness of personalized European Parliament election campaigns
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Do Spitzenkandidaten really make a difference? An experiment on the effectiveness of personalized European Parliament election campaigns. / Gattermann, Katjana; Marquart, Franziska.
I: European Union Politics, Bind 21, Nr. 4, 01.12.2020, s. 612-633.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Do Spitzenkandidaten really make a difference? An experiment on the effectiveness of personalized European Parliament election campaigns
AU - Gattermann, Katjana
AU - Marquart, Franziska
PY - 2020/12/1
Y1 - 2020/12/1
N2 - This article investigates the impact of pan-European candidates in European Parliament election campaigns. It focusses on the two 2019 nominees for the European Greens, who were Dutch and German, respectively. We conducted a pre-registered experiment in the Netherlands and Germany in early April 2019 to test the effects of (non-)personalized campaign posters on (a) turnout intention and (b) vote intention for the Greens alongside possible mediating effects of campaign and candidate evaluations. Our results suggest that while personalized campaigns as opposed to non-personalized campaigns may not matter per se for turnout and vote intention, individual candidates can make a difference in European elections, particularly with respect to vote intention. As such, the results have important implications for our understanding of European Parliament election campaigns.
AB - This article investigates the impact of pan-European candidates in European Parliament election campaigns. It focusses on the two 2019 nominees for the European Greens, who were Dutch and German, respectively. We conducted a pre-registered experiment in the Netherlands and Germany in early April 2019 to test the effects of (non-)personalized campaign posters on (a) turnout intention and (b) vote intention for the Greens alongside possible mediating effects of campaign and candidate evaluations. Our results suggest that while personalized campaigns as opposed to non-personalized campaigns may not matter per se for turnout and vote intention, individual candidates can make a difference in European elections, particularly with respect to vote intention. As such, the results have important implications for our understanding of European Parliament election campaigns.
KW - Elections
KW - European Union
KW - experiment
KW - personalization of politics
KW - voting behaviour
UR - http://www.scopus.com/inward/record.url?scp=85087717909&partnerID=8YFLogxK
U2 - 10.1177/1465116520938148
DO - 10.1177/1465116520938148
M3 - Journal article
AN - SCOPUS:85087717909
VL - 21
SP - 612
EP - 633
JO - European Union Politics
JF - European Union Politics
SN - 1465-1165
IS - 4
ER -
ID: 255168895