Consumer knowledge and perceptions of milk fat in Denmark, the United Kingdom, and the United States
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Consumer knowledge and perceptions of milk fat in Denmark, the United Kingdom, and the United States. / Vargas-Bello-Pérez, E.; Faber, I.; Osorio, J. S.; Stergiadis, S.
I: Journal of Dairy Science, Bind 103, Nr. 5, 2020, s. 4151-4163.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Consumer knowledge and perceptions of milk fat in Denmark, the United Kingdom, and the United States
AU - Vargas-Bello-Pérez, E.
AU - Faber, I.
AU - Osorio, J. S.
AU - Stergiadis, S.
PY - 2020
Y1 - 2020
N2 - This study examined the relationship between consumers' country of origin: Denmark (DK), the United Kingdom (UK), and the United States (US) and their knowledge and perceptions of milk fat. Adult participants answered a web-based survey, and data were collected online from December 2018 to April 2019, in DK, the UK, and the US. A total of 694 participants completed the online survey. Most respondents were between 18 and 39 years old, female, highly educated, and employed. Most UK respondents consumed milk daily (73%), whereas in DK (56%) and the US (46%) consumption was significantly lower. Whole milk and semi-skim milk were consumed less by respondents in DK (20 and 36%, respectively) compared with the UK (50 and 49%, respectively) and the US (47 and 50%, respectively). Danish respondents (53%) consumed more skim milk than respondents from the UK (16%) and the US (19%). Concern about milk fat was higher in DK (60%) than in the UK (34%) and the US (31%). More respondents considered milk fat to be “healthy” or “very healthy” in the UK (31 and 10%, respectively) and the US (37 and 19%, respectively), than in DK (23 and 6%, respectively). Nutritional benefit was the most important reason for perceiving milk fat as healthy in the 3 countries. Awareness of milk saturated fat was higher among respondents from the UK (53%) than from DK (44%) and the US (38%). Results suggest that consumers in DK are different in their perceptions of milk fat, but consumers in the UK and the US share common characteristics.
AB - This study examined the relationship between consumers' country of origin: Denmark (DK), the United Kingdom (UK), and the United States (US) and their knowledge and perceptions of milk fat. Adult participants answered a web-based survey, and data were collected online from December 2018 to April 2019, in DK, the UK, and the US. A total of 694 participants completed the online survey. Most respondents were between 18 and 39 years old, female, highly educated, and employed. Most UK respondents consumed milk daily (73%), whereas in DK (56%) and the US (46%) consumption was significantly lower. Whole milk and semi-skim milk were consumed less by respondents in DK (20 and 36%, respectively) compared with the UK (50 and 49%, respectively) and the US (47 and 50%, respectively). Danish respondents (53%) consumed more skim milk than respondents from the UK (16%) and the US (19%). Concern about milk fat was higher in DK (60%) than in the UK (34%) and the US (31%). More respondents considered milk fat to be “healthy” or “very healthy” in the UK (31 and 10%, respectively) and the US (37 and 19%, respectively), than in DK (23 and 6%, respectively). Nutritional benefit was the most important reason for perceiving milk fat as healthy in the 3 countries. Awareness of milk saturated fat was higher among respondents from the UK (53%) than from DK (44%) and the US (38%). Results suggest that consumers in DK are different in their perceptions of milk fat, but consumers in the UK and the US share common characteristics.
KW - consumer perception
KW - knowledge
KW - milk consumption
KW - milk fat
U2 - 10.3168/jds.2019-17549
DO - 10.3168/jds.2019-17549
M3 - Journal article
C2 - 32171517
AN - SCOPUS:85081935647
VL - 103
SP - 4151
EP - 4163
JO - Journal of Dairy Science
JF - Journal of Dairy Science
SN - 0022-0302
IS - 5
ER -
ID: 240140931