The influence of emotional cues and anthropomorphism on product temperature expectations

Research output: Working paper › Preprint › Research

Standard

The influence of emotional cues and anthropomorphism on product temperature expectations. / Barbosa Escobar, Francisco; Velasco, Carlos; Byrne, Derek V.; Wang, Qian Janice.

PsyArXiv, 2023.

Research output: Working paper › Preprint › Research

Harvard

Barbosa Escobar, F, Velasco, C, Byrne, DV & Wang, QJ 2023 'The influence of emotional cues and anthropomorphism on product temperature expectations' PsyArXiv. https://doi.org/10.31234/osf.io/v6p2e

APA

Barbosa Escobar, F., Velasco, C., Byrne, D. V., & Wang, Q. J. (2023). The influence of emotional cues and anthropomorphism on product temperature expectations. PsyArXiv. https://doi.org/10.31234/osf.io/v6p2e

Vancouver

Barbosa Escobar F, Velasco C, Byrne DV, Wang QJ. The influence of emotional cues and anthropomorphism on product temperature expectations. PsyArXiv. 2023. https://doi.org/10.31234/osf.io/v6p2e

Author

Barbosa Escobar, Francisco ; Velasco, Carlos ; Byrne, Derek V. ; Wang, Qian Janice. / The influence of emotional cues and anthropomorphism on product temperature expectations. PsyArXiv, 2023.

Bibtex

@techreport{a5db3104ab0741629245120de0670060,
title = "The influence of emotional cues and anthropomorphism on product temperature expectations",
abstract = "Throughout seven experiments (six pre-registered), we found that embodying a product with emotional content, by using emoji facial expressions, influences its expected temperature in online settings. A negative valence, low arousal expression on the receptacle of a hot chocolate beverage and hot coffee leads to a lower expected temperature than a positive valence, high arousal expression and a control without any expression. Moreover, a positive valence, high arousal expression on a cup of hot coffee leads to a higher expected temperature. The influence of the emoji expression is enhanced by higher anthropomorphism (i.e., making individuals focus on the emotions of the product). Our results suggest that these effects are driven by the product embodying the emotional connotation of the expressions and subsequently their respective associated temperatures. Our research adds to the literature on embodied cognition and consumer behavior and has applications related to sensory expectations and energy savings.",
author = "{Barbosa Escobar}, Francisco and Carlos Velasco and Byrne, {Derek V.} and Wang, {Qian Janice}",
year = "2023",
doi = "10.31234/osf.io/v6p2e",
language = "English",
publisher = "PsyArXiv",
type = "WorkingPaper",
institution = "PsyArXiv",

}

RIS

TY - UNPB

T1 - The influence of emotional cues and anthropomorphism on product temperature expectations

AU - Barbosa Escobar, Francisco

AU - Velasco, Carlos

AU - Byrne, Derek V.

AU - Wang, Qian Janice

PY - 2023

Y1 - 2023

N2 - Throughout seven experiments (six pre-registered), we found that embodying a product with emotional content, by using emoji facial expressions, influences its expected temperature in online settings. A negative valence, low arousal expression on the receptacle of a hot chocolate beverage and hot coffee leads to a lower expected temperature than a positive valence, high arousal expression and a control without any expression. Moreover, a positive valence, high arousal expression on a cup of hot coffee leads to a higher expected temperature. The influence of the emoji expression is enhanced by higher anthropomorphism (i.e., making individuals focus on the emotions of the product). Our results suggest that these effects are driven by the product embodying the emotional connotation of the expressions and subsequently their respective associated temperatures. Our research adds to the literature on embodied cognition and consumer behavior and has applications related to sensory expectations and energy savings.

AB - Throughout seven experiments (six pre-registered), we found that embodying a product with emotional content, by using emoji facial expressions, influences its expected temperature in online settings. A negative valence, low arousal expression on the receptacle of a hot chocolate beverage and hot coffee leads to a lower expected temperature than a positive valence, high arousal expression and a control without any expression. Moreover, a positive valence, high arousal expression on a cup of hot coffee leads to a higher expected temperature. The influence of the emoji expression is enhanced by higher anthropomorphism (i.e., making individuals focus on the emotions of the product). Our results suggest that these effects are driven by the product embodying the emotional connotation of the expressions and subsequently their respective associated temperatures. Our research adds to the literature on embodied cognition and consumer behavior and has applications related to sensory expectations and energy savings.

U2 - 10.31234/osf.io/v6p2e

DO - 10.31234/osf.io/v6p2e

M3 - Preprint

BT - The influence of emotional cues and anthropomorphism on product temperature expectations

PB - PsyArXiv

ER -

ID: 347633604