The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue: Evidence from a choice experiment in Vietnam
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The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue : Evidence from a choice experiment in Vietnam. / Dang, Vu Hoai Nam; Gadbert, Kasper ; Nielsen, Julie Vikkelsø ; Nielsen, Martin Reinhardt; Jacobsen, Jette Bredahl.
In: Journal for Nature Conservation, Vol. 65, 126088, 2022.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue
T2 - Evidence from a choice experiment in Vietnam
AU - Dang, Vu Hoai Nam
AU - Gadbert, Kasper
AU - Nielsen, Julie Vikkelsø
AU - Nielsen, Martin Reinhardt
AU - Jacobsen, Jette Bredahl
PY - 2022
Y1 - 2022
N2 - Demand for tiger parts and products has fuelled the poaching of wild tigers. As the supply of wild tigers has become scarce, tiger farming has emerged as an alternative source and proliferated in several Asian countries with unclear implications of a legalized trade in farmed tigers on wild tiger demand. We conducted a choice experiment with 228 Vietnamese tiger bone glue consumers investigating their preferences and trade-offs for different attributes of their purchase choice, including legality, source, purity, and price. We calculated consumers' willingness to pay for each attribute level under the current trade ban and in a hypothetical legal trade. Consumers preferred and were willing to pay more for wild than farmed tiger glue and a higher proportion of tiger bone in the glue. Consumers also preferred legal over illegal sufficiently for most to switch from illegal wild to legal farmed tiger. Hence, a legal trade will shift preferences significantly towards farmed tiger glue from legal sources but will not eradicate demand for wild tigers, likely leading to the parallel operation of legal and illegal markets. We discuss the implications of the results for conserving wild tigers through efforts to manage demand in Vietnam.
AB - Demand for tiger parts and products has fuelled the poaching of wild tigers. As the supply of wild tigers has become scarce, tiger farming has emerged as an alternative source and proliferated in several Asian countries with unclear implications of a legalized trade in farmed tigers on wild tiger demand. We conducted a choice experiment with 228 Vietnamese tiger bone glue consumers investigating their preferences and trade-offs for different attributes of their purchase choice, including legality, source, purity, and price. We calculated consumers' willingness to pay for each attribute level under the current trade ban and in a hypothetical legal trade. Consumers preferred and were willing to pay more for wild than farmed tiger glue and a higher proportion of tiger bone in the glue. Consumers also preferred legal over illegal sufficiently for most to switch from illegal wild to legal farmed tiger. Hence, a legal trade will shift preferences significantly towards farmed tiger glue from legal sources but will not eradicate demand for wild tigers, likely leading to the parallel operation of legal and illegal markets. We discuss the implications of the results for conserving wild tigers through efforts to manage demand in Vietnam.
U2 - 10.1016/j.jnc.2021.126088
DO - 10.1016/j.jnc.2021.126088
M3 - Journal article
VL - 65
JO - Journal for Nature Conservation
JF - Journal for Nature Conservation
SN - 1617-1381
M1 - 126088
ER -
ID: 284635912