The commercial growth of sponsorship
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Standard
The commercial growth of sponsorship. / Dum, Thorsten; Wagner, Ulrik.
When Sport Meets Business: Capabilities, Challenges, Critiques. ed. / Ulrik Wagner; Rasmus K. Storm; Klaus Nielsen. London : SAGE Publications, 2017. p. 75-91.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Harvard
Dum, T & Wagner, U 2017, The commercial growth of sponsorship. in U Wagner, RK Storm & K Nielsen (eds), When Sport Meets Business: Capabilities, Challenges, Critiques. SAGE Publications, London, pp. 75-91.
APA
Dum, T., & Wagner, U. (2017). The commercial growth of sponsorship. In U. Wagner, R. K. Storm, & K. Nielsen (Eds.), When Sport Meets Business: Capabilities, Challenges, Critiques (pp. 75-91). SAGE Publications.
Vancouver
Dum T, Wagner U. The commercial growth of sponsorship. In Wagner U, Storm RK, Nielsen K, editors, When Sport Meets Business: Capabilities, Challenges, Critiques. London: SAGE Publications. 2017. p. 75-91
Author
Bibtex
@inbook{eda2322fd0e84b8cac328ae1758a0843,
title = "The commercial growth of sponsorship",
author = "Thorsten Dum and Ulrik Wagner",
note = "(Ekstern)",
year = "2017",
language = "English",
isbn = "9781473948051",
pages = "75--91",
editor = "Ulrik Wagner and Storm, {Rasmus K.} and Nielsen, {Klaus }",
booktitle = "When Sport Meets Business",
publisher = "SAGE Publications",
address = "United States",
}
RIS
TY - CHAP
T1 - The commercial growth of sponsorship
AU - Dum, Thorsten
AU - Wagner, Ulrik
N1 - (Ekstern)
PY - 2017
Y1 - 2017
M3 - Book chapter
SN - 9781473948051
SP - 75
EP - 91
BT - When Sport Meets Business
A2 - Wagner, Ulrik
A2 - Storm, Rasmus K.
A2 - Nielsen, Klaus
PB - SAGE Publications
CY - London
ER -
ID: 257758293