Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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Making Difference : An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. / Vacher, Mark.
Business Meets the Humanities : The Human Perspective in University-Industry Collaboration. ed. / Martina Mahnke; Mikka Nielsen; Matilde Petersen; Lise Tjørring. Routledge, 2023. p. 78-96.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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TY - CHAP
T1 - Making Difference
T2 - An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy
AU - Vacher, Mark
PY - 2023
Y1 - 2023
N2 - This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.
AB - This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.
U2 - 10.4324/9781003195658-6
DO - 10.4324/9781003195658-6
M3 - Book chapter
SP - 78
EP - 96
BT - Business Meets the Humanities
A2 - Mahnke, Martina
A2 - Nielsen, Mikka
A2 - Petersen, Matilde
A2 - Tjørring, Lise
PB - Routledge
ER -
ID: 361439475