Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Standard

Engaging students and communities through service learning and community-academia partnerships : Lessons from social marketing education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne; Mikkelsen, Bent Egberg.

Research Anthology on Business and Technical Education in the Information Era. IGI global, 2021. p. 832-856.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Harvard

Bardus, M, Domegan, CT, Suggs, LS & Mikkelsen, BE 2021, Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education. in Research Anthology on Business and Technical Education in the Information Era. IGI global, pp. 832-856. https://doi.org/10.4018/978-1-7998-5345-9.ch046

APA

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2021). Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education. In Research Anthology on Business and Technical Education in the Information Era (pp. 832-856). IGI global. https://doi.org/10.4018/978-1-7998-5345-9.ch046

Vancouver

Bardus M, Domegan CT, Suggs LS, Mikkelsen BE. Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education. In Research Anthology on Business and Technical Education in the Information Era. IGI global. 2021. p. 832-856 https://doi.org/10.4018/978-1-7998-5345-9.ch046

Author

Bardus, Marco ; Domegan, Christine T. ; Suggs, L. Suzanne ; Mikkelsen, Bent Egberg. / Engaging students and communities through service learning and community-academia partnerships : Lessons from social marketing education. Research Anthology on Business and Technical Education in the Information Era. IGI global, 2021. pp. 832-856

Bibtex

@inbook{6f38420468a540aa8a5a6c4765533ddb,
title = "Engaging students and communities through service learning and community-academia partnerships: Lessons from social marketing education",
abstract = "In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.",
author = "Marco Bardus and Domegan, {Christine T.} and Suggs, {L. Suzanne} and Mikkelsen, {Bent Egberg}",
note = "Publisher Copyright: {\textcopyright} 2021, IGI Global.",
year = "2021",
month = jan,
day = "8",
doi = "10.4018/978-1-7998-5345-9.ch046",
language = "English",
isbn = "9781799853459",
pages = "832--856",
booktitle = "Research Anthology on Business and Technical Education in the Information Era",
publisher = "IGI global",
address = "United States",

}

RIS

TY - CHAP

T1 - Engaging students and communities through service learning and community-academia partnerships

T2 - Lessons from social marketing education

AU - Bardus, Marco

AU - Domegan, Christine T.

AU - Suggs, L. Suzanne

AU - Mikkelsen, Bent Egberg

N1 - Publisher Copyright: © 2021, IGI Global.

PY - 2021/1/8

Y1 - 2021/1/8

N2 - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

AB - In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.

UR - http://www.scopus.com/inward/record.url?scp=85128069696&partnerID=8YFLogxK

U2 - 10.4018/978-1-7998-5345-9.ch046

DO - 10.4018/978-1-7998-5345-9.ch046

M3 - Book chapter

AN - SCOPUS:85128069696

SN - 9781799853459

SP - 832

EP - 856

BT - Research Anthology on Business and Technical Education in the Information Era

PB - IGI global

ER -

ID: 345859356