"What's your taste in music?" a comparison of the effectiveness of various soundscapes in evoking specific tastes
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Standard
"What's your taste in music?" a comparison of the effectiveness of various soundscapes in evoking specific tastes. / Wang, Qian (Janice); Woods, Andy T.; Spence, Charles.
I: i-Perception, Bind 6, Nr. 6, 2015, s. 1-23.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - "What's your taste in music?" a comparison of the effectiveness of various soundscapes in evoking specific tastes
AU - Wang, Qian (Janice)
AU - Woods, Andy T.
AU - Spence, Charles
N1 - Publisher Copyright: © The Author(s) 2015.
PY - 2015
Y1 - 2015
N2 - We report on the results of two online experiments designed to compare different soundtracks that had been composed (by various researchers and sound designers) in order to evoke/match different basic tastes. In Experiment 1, 100 participants listened to samples from 24 soundtracks and chose the taste (sweet, sour, salty, or bitter) that best matched each sample. Overall, the sweet soundtracks most effectively evoked the taste intended by the composer (participants chose sweet 56.9% of the time for the sweet soundtracks), whereas the bitter soundtracks were the least effective (participants chose bitter 31.4% of the time for the bitter soundtracks), compared with chance (choosing any specific taste 25% of the time). In Experiment 2, 50 participants rated their emotional responses (in terms of pleasantness and arousal) to the same 24 soundtrack samples and also to imaginary sweet/sour/salty/bitter-tasting foods. Associations between soundtracks and tastes were partly mediated by pleasantness for the sweet and bitter tastes and partly by arousal for the sour tastes. These results demonstrate how emotion mediation may be an additional mechanism behind sound-taste correspondences.
AB - We report on the results of two online experiments designed to compare different soundtracks that had been composed (by various researchers and sound designers) in order to evoke/match different basic tastes. In Experiment 1, 100 participants listened to samples from 24 soundtracks and chose the taste (sweet, sour, salty, or bitter) that best matched each sample. Overall, the sweet soundtracks most effectively evoked the taste intended by the composer (participants chose sweet 56.9% of the time for the sweet soundtracks), whereas the bitter soundtracks were the least effective (participants chose bitter 31.4% of the time for the bitter soundtracks), compared with chance (choosing any specific taste 25% of the time). In Experiment 2, 50 participants rated their emotional responses (in terms of pleasantness and arousal) to the same 24 soundtrack samples and also to imaginary sweet/sour/salty/bitter-tasting foods. Associations between soundtracks and tastes were partly mediated by pleasantness for the sweet and bitter tastes and partly by arousal for the sour tastes. These results demonstrate how emotion mediation may be an additional mechanism behind sound-taste correspondences.
KW - Crossmodal correspondences
KW - Emotion mediation
KW - Internet-based testing
KW - Soundtracks
KW - Taste
U2 - 10.1177/2041669515622001
DO - 10.1177/2041669515622001
M3 - Journal article
AN - SCOPUS:84952658519
VL - 6
SP - 1
EP - 23
JO - i-Perception
JF - i-Perception
SN - 2041-6695
IS - 6
ER -
ID: 375020664