What is it consumers really want, and how can their preferences be influenced? the case of fat in milk
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In this paper we investigate preferences for fat in milk through a structural characteristics model. The data includes information about daily purchases and social and demographic characteristics of more than 1,100 households. We find that consumers who prefer milk with a high fat content do not react to information about health effects, but can be influenced by prices, while consumers who prefer milk with a low share of fat are influenced by information, but are less price sensitive. Therefore, when attempting to decrease consumption of fat from milk, prices are more efficient than information.
Originalsprog | Engelsk |
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Tidsskrift | Empirical Economics |
Vol/bind | 45 |
Udgave nummer | 1 |
Sider (fra-til) | 323-347 |
Antal sider | 25 |
ISSN | 0377-7332 |
DOI | |
Status | Udgivet - 2013 |
Bibliografisk note
Published online 8 August 2012
ID: 40366433