Video killed the Instagram star: The future of political communication is audio-visual
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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Video killed the Instagram star : The future of political communication is audio-visual. / Marquart, Franziska.
I: Journal of Visual Political Communication, Bind 10, Nr. 1, 2023, s. 49-57.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Video killed the Instagram star
T2 - The future of political communication is audio-visual
AU - Marquart, Franziska
PY - 2023
Y1 - 2023
N2 - What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.
AB - What does the growing popularity of audio-visual platforms and vertical video mean for visual political communication? I address the opportunities and challenges of TikTok and related platforms for news media, political actors, citizens and researchers, and briefly discuss possible avenues for future academic work. These include questions related to source credibility and media literacy, the assessment of attention versus exposure, political learning and personalization. I argue that how our field engages with these questions will be decisive in the near future.
U2 - 10.1386/jvpc_00024_1
DO - 10.1386/jvpc_00024_1
M3 - Journal article
VL - 10
SP - 49
EP - 57
JO - Journal of Visual Political Communication
JF - Journal of Visual Political Communication
IS - 1
ER -
ID: 360824595