The influence of soundscapes on the perception and evaluation of beers
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Standard
The influence of soundscapes on the perception and evaluation of beers. / Reinoso Carvalho, Felipe; Wang, Qian Janice; Van Ee, Raymond; Spence, Charles.
I: Food Quality and Preference, Bind 52, 2016, s. 32-41.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Harvard
APA
Vancouver
Author
Bibtex
}
RIS
TY - JOUR
T1 - The influence of soundscapes on the perception and evaluation of beers
AU - Reinoso Carvalho, Felipe
AU - Wang, Qian Janice
AU - Van Ee, Raymond
AU - Spence, Charles
N1 - Funding Information: We would like to thank François Nelissen, Yvan de Baets, Jo Santy, Ilja Van Braeckel, Matthias Carlier, Maite Bezunartea, Ta Kim Hue, Marie-Paule Uwase, and Bruno da Silva for their contribution to various parts of this project. We would also like to thank the crew from ‘La Brasserie de la Senne’, for producing and donating the beer samples used in this experiment, and the MIM crew for their kind support during the development of the experiment at the museum. Publisher Copyright: © 2016.
PY - 2016
Y1 - 2016
N2 - The effect of soundscapes on the taste evaluation of beers was analyzed in the research reported here. Three experiments were conducted in which participants tasted a beer twice, and rated the experience, each time under the influence of a different sound stimulus. The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers. Overall, the soundtracks influenced the participants' rating of the beers' taste and strength. Furthermore, a control study involving tasting the same beers without sonic stimuli, confirmed that these results could not simply be explained in terms of order (or adaptation) effects. These results therefore point to sensation transference as the potential mechanism underlying the observed crossmodal modulations of taste by sound. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences.
AB - The effect of soundscapes on the taste evaluation of beers was analyzed in the research reported here. Three experiments were conducted in which participants tasted a beer twice, and rated the experience, each time under the influence of a different sound stimulus. The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers. Overall, the soundtracks influenced the participants' rating of the beers' taste and strength. Furthermore, a control study involving tasting the same beers without sonic stimuli, confirmed that these results could not simply be explained in terms of order (or adaptation) effects. These results therefore point to sensation transference as the potential mechanism underlying the observed crossmodal modulations of taste by sound. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences.
KW - Beer
KW - Experience design
KW - Gastrophysics
KW - Perception
KW - Sound
KW - Taste
U2 - 10.1016/j.foodqual.2016.03.009
DO - 10.1016/j.foodqual.2016.03.009
M3 - Journal article
AN - SCOPUS:84962288378
VL - 52
SP - 32
EP - 41
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
ER -
ID: 375020440