Public communication campaigns as mundane category
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Th is article examines the public connection and understanding of public commu-nication campaigns. Public communication campaigns are widespread, but the audience dimension of the campaign category itself is still a blind spot in research. Drawing on focus group interviews and a survey among Danish citizens, the article shows that public campaigns are recognized as a mundane communicative cat-egory. Moreover, drawing on theories of public connection and governmentality, we show how citizens receive and resist, accept and negotiate public campaigns.
Originalsprog | Engelsk |
---|---|
Tidsskrift | MedieKultur: Journal of media and communication research |
Vol/bind | 68 |
Sider (fra-til) | 66-87 |
ISSN | 0900-9671 |
DOI | |
Status | Udgivet - 2020 |
- Det Samfundsvidenskabelige Fakultet
Forskningsområder
Links
- https://tidsskrift.dk/mediekultur/article/download/118071/169475/255723
Forlagets udgivne version
ID: 251314553