Consumer Consciousness in Multisensory Extended Reality
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Consumer Consciousness in Multisensory Extended Reality. / Petit, Olivia; Velasco, Carlos; Wang, Qian Janice; Spence, Charles.
I: Frontiers in Psychology, Bind 13, 851753, 2022.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Consumer Consciousness in Multisensory Extended Reality
AU - Petit, Olivia
AU - Velasco, Carlos
AU - Wang, Qian Janice
AU - Spence, Charles
PY - 2022
Y1 - 2022
N2 - The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.
AB - The reality-virtuality continuum encompasses a multitude of objects, events and environments ranging from real-world multisensory inputs to interactive multisensory virtual simulators, in which sensory integration can involve very different combinations of both physical and digital inputs. These different ways of stimulating the senses can affect the consumer’s consciousness, potentially altering their judgements and behaviours. In this perspective paper, we explore how technologies such as Augmented Reality (AR) and Virtual Reality (VR) can, by generating and modifying the human sensorium, act on consumer consciousness. We discuss the potential impact of this altered consciousness for consumer behaviour while, at the same time, considering how it may pave the way for further research.
U2 - 10.3389/fpsyg.2022.851753
DO - 10.3389/fpsyg.2022.851753
M3 - Journal article
C2 - 35529566
VL - 13
JO - Frontiers in Psychology
JF - Frontiers in Psychology
SN - 1664-1078
M1 - 851753
ER -
ID: 344448823