Actual and potential development of consumer demand on the organic food market in Europe
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Actual and potential development of consumer demand on the organic food market in Europe. / Jensen, Katherine O'Doherty; Denver, Sigrid; Zanolic, R. .
I: N J A S Wageningen Journal of Life Sciences, Bind 58, Nr. 3-4, 2011, s. 79-84.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Actual and potential development of consumer demand on the organic food market in Europe
AU - Jensen, Katherine O'Doherty
AU - Denver, Sigrid
AU - Zanolic, R.
N1 - Improving Production Efficiency, Quality and Safety in Organic and 'Low-Input' Food Supply Chains
PY - 2011
Y1 - 2011
N2 - Development of demand for organic foods on three European markets (Denmark, Italy and UK) was investigated by means of quantitative analysis of household panel data and qualitative analysis of consumer life stories and shopping patterns. Potential development was investigated by means of scenario analysisundertaken by experts. Considerable differences between households underlay patterns of increasing aggregate demand at national levels, and fluctuations over time were identified at the household level.Interest in purchasing organic products on a regular basis and actual changes in shopping practices did not proceed apace. Limited availability has constituted a major barrier to increasing demand among ‘regular’ users. Demand on the part of ‘occasional’ users reflected a wider range of barriers, including lack of interestin and knowledge about production and processing and lack of trust in stakeholders and certification procedures. A likely scenario for future demand is that of continued stable expansion, dependent upon whether increasing input costs will favour organic production, whether the relative gap between organicand conventional food prices becomes smaller, whether organic products will be distributed more widely on national markets, and whether support for research and conversion of organic production systems on the part of public authorities is enhanced.
AB - Development of demand for organic foods on three European markets (Denmark, Italy and UK) was investigated by means of quantitative analysis of household panel data and qualitative analysis of consumer life stories and shopping patterns. Potential development was investigated by means of scenario analysisundertaken by experts. Considerable differences between households underlay patterns of increasing aggregate demand at national levels, and fluctuations over time were identified at the household level.Interest in purchasing organic products on a regular basis and actual changes in shopping practices did not proceed apace. Limited availability has constituted a major barrier to increasing demand among ‘regular’ users. Demand on the part of ‘occasional’ users reflected a wider range of barriers, including lack of interestin and knowledge about production and processing and lack of trust in stakeholders and certification procedures. A likely scenario for future demand is that of continued stable expansion, dependent upon whether increasing input costs will favour organic production, whether the relative gap between organicand conventional food prices becomes smaller, whether organic products will be distributed more widely on national markets, and whether support for research and conversion of organic production systems on the part of public authorities is enhanced.
U2 - 10.1016/j.njas.2011.01.005
DO - 10.1016/j.njas.2011.01.005
M3 - Journal article
VL - 58
SP - 79
EP - 84
JO - NJAS - Wageningen Journal of Life Sciences
JF - NJAS - Wageningen Journal of Life Sciences
SN - 1573-5214
IS - 3-4
ER -
ID: 37388737