Analysing relations between specific and total liking scores
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Analysing relations between specific and total liking scores. / Menichelli, Elena; Kraggerud, Hilde; Olsen, Nina Veflen; Næs, Tormod.
In: Food Quality and Preference, Vol. 28, No. 2, 2013, p. 429-440.Research output: Contribution to journal › Journal article › Research › peer-review
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TY - JOUR
T1 - Analysing relations between specific and total liking scores
AU - Menichelli, Elena
AU - Kraggerud, Hilde
AU - Olsen, Nina Veflen
AU - Næs, Tormod
PY - 2013
Y1 - 2013
N2 - The objective of this article is to present a new statistical approach for the study of consumer liking. Total liking data are extended by incorporating liking for specific sensory properties. The approach combines different analyses for the purpose of investigating the most important aspects of liking and indicating which products are similarly or differently perceived by which consumers. A method based on the differences between total liking and the specific liking variables is proposed for studying both relative differences among products and individual consumer differences. Segmentation is also tested out in order to distinguish consumers with the strongest differences in their liking values. The approach is illustrated by a case study, based on cheese data. In the consumer test consumers were asked to evaluate their total liking, the liking for texture and the liking for odour/taste. (C) 2012 Elsevier Ltd. All rights reserved.
AB - The objective of this article is to present a new statistical approach for the study of consumer liking. Total liking data are extended by incorporating liking for specific sensory properties. The approach combines different analyses for the purpose of investigating the most important aspects of liking and indicating which products are similarly or differently perceived by which consumers. A method based on the differences between total liking and the specific liking variables is proposed for studying both relative differences among products and individual consumer differences. Segmentation is also tested out in order to distinguish consumers with the strongest differences in their liking values. The approach is illustrated by a case study, based on cheese data. In the consumer test consumers were asked to evaluate their total liking, the liking for texture and the liking for odour/taste. (C) 2012 Elsevier Ltd. All rights reserved.
KW - Drivers of liking
KW - PCA
KW - GPA
KW - Preference mapping
KW - Regression
U2 - 10.1016/j.foodqual.2012.11.008
DO - 10.1016/j.foodqual.2012.11.008
M3 - Journal article
VL - 28
SP - 429
EP - 440
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
IS - 2
ER -
ID: 117983022