The aim of the study was to explore the challenges sport psychology consultants perceived at the 2012 London Olympic Games. Semi-structured interviews were conducted with 11 sport psychology consultants up to six weeks after the London Games. The interviews were transcribed and inductively content analyzed. The results show that consultants perceived a number of challenges important to being successful at the Olympic Games. These challenges were divided into two general themes: Challenges before the Olympics (e.g. negotiating your role) and Challenges during the Olympics (e.g. dealing with the media). Furthermore, four different Sport psychology consultant roles during the Olympics could be defined. On the one hand, the reported challenges validate and cohere with the challenge descriptions in the literature. On the other hand, the data identifies individual contextual differences between the consultants’ perceptions and illustrates factors that influence which challenges consultants perceive to be important.