Does Sportswashing Work? First Insights from the 2022 World Cup in Qatar
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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Does Sportswashing Work? First Insights from the 2022 World Cup in Qatar. / Gläßel, Christian; Scharpf, Adam; Pearce, Edward J.
I: Journal of Politics, 01.04.2024, s. 1-11.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Does Sportswashing Work?
T2 - First Insights from the 2022 World Cup in Qatar
AU - Gläßel, Christian
AU - Scharpf, Adam
AU - Pearce, Edward J
PY - 2024/4/1
Y1 - 2024/4/1
N2 - Can autocrats use major sports tournaments to shift public opinion abroad? This short article conducts the first social scientific test of whether authoritarian host regimes win the desired image boost through sports mega-events. We analyze original data from a two-wave public opinion survey in Germany fielded before and right after the start of the 2022 FIFA World Cup in Qatar. We find that among German respondents, the tournament start i) did not improve Qatar's image, but ii) increased sympathies for the Arab world, and iii) fueled criticism of the media, the quality of democracy, and the inclusion of minorities within Germany. Our findings reveal that international sports events may benefit an autocrat's entire region, while heightening polarization in foreign democracies. Together, this offers first insights into the various effects of sportswashing and autocratic image campaigns.
AB - Can autocrats use major sports tournaments to shift public opinion abroad? This short article conducts the first social scientific test of whether authoritarian host regimes win the desired image boost through sports mega-events. We analyze original data from a two-wave public opinion survey in Germany fielded before and right after the start of the 2022 FIFA World Cup in Qatar. We find that among German respondents, the tournament start i) did not improve Qatar's image, but ii) increased sympathies for the Arab world, and iii) fueled criticism of the media, the quality of democracy, and the inclusion of minorities within Germany. Our findings reveal that international sports events may benefit an autocrat's entire region, while heightening polarization in foreign democracies. Together, this offers first insights into the various effects of sportswashing and autocratic image campaigns.
KW - Faculty of Social Sciences
KW - Football
KW - Media
KW - Dictatorship
KW - Polarization
KW - Soft power
U2 - 10.1086/730728
DO - 10.1086/730728
M3 - Journal article
SP - 1
EP - 11
JO - Journal of Politics
JF - Journal of Politics
SN - 0022-3816
ER -
ID: 388371433