The value of rollers for the elderly and other groups who need walking assistance has been underestimated both in terms of practice and in knowledge production. This paper aims at scrutinising the roller as an age-based and gendered innovation. Using the theoretical notion of scripts, it demonstrates how rollers and their users are intertwined in everyday practices and how these relationships intersect with notions of age and social welfare provision. Based on contrasting images of rollers and their users, as well as semi-structured interviews, this paper examines the puzzle of how the take-up of new (technological) devices comes about. It argues that the roller can be seen as a simple, disruptive innovation emerging from the bottom up with contradictory scripts of gender and age. The paper concludes with a perspectivation of how the rollers could be made both smarter and digital!.