Nudging à la carte: a field experiment on climate-friendly food choice

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningfagfællebedømt


Global food consumption threatens climate stability and ecosystem
resilience. Because hard regulation of food choice through taxes and bans is
politically difficult, behavioral approaches provide a promising alternative,
given that they influence food choice to a meaningful extent. We test the
effect of framing of a menu on the choice of ordering climate-friendly dishes
in a randomized controlled experiment. Rearranging the menu in favor of
vegetarian food has a large and significant effect on the willingness to order a
vegetarian dish instead of meat. Our results demonstrate that small,
inexpensive interventions can be used toward decreasing carbon emissions
from food consumption.
TidsskriftBehavioural Public Policy
Udgave nummer3
Sider (fra-til)378-395
StatusUdgivet - 22 maj 2021

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