Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments
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Now or never! The effect of deadlines on charitable giving : Evidence from two natural field experiments. / Damgaard, Mette Trier; Gravert, Christina.
I: Journal of Behavioral and Experimental Economics, Bind 66, 01.02.2017, s. 78-87.Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
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TY - JOUR
T1 - Now or never! The effect of deadlines on charitable giving
T2 - Evidence from two natural field experiments
AU - Damgaard, Mette Trier
AU - Gravert, Christina
PY - 2017/2/1
Y1 - 2017/2/1
N2 - Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.
AB - Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.
KW - Avoiding-the-ask
KW - Charitable giving
KW - Deadline
KW - Field experiment
KW - Time preference
U2 - 10.1016/j.socec.2016.04.013
DO - 10.1016/j.socec.2016.04.013
M3 - Journal article
AN - SCOPUS:84964768924
VL - 66
SP - 78
EP - 87
JO - Journal of Behavioral and Experimental Economics
JF - Journal of Behavioral and Experimental Economics
SN - 2214-8043
ER -
ID: 210838617