Standard
Multi-keyword multi-click advertisement option contracts for sponsored search. / Chen, Bowei; Wang, Jun; Cox, Ingemar Johansson; Kankanhalli, Mohan S.
I:
ACM Transactions on Intelligent Systems and Technology, Bind 7, Nr. 1, 5, 2015.
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Harvard
Chen, B, Wang, J
, Cox, IJ & Kankanhalli, MS 2015, '
Multi-keyword multi-click advertisement option contracts for sponsored search',
ACM Transactions on Intelligent Systems and Technology, bind 7, nr. 1, 5.
https://doi.org/10.1145/2743027APA
Chen, B., Wang, J.
, Cox, I. J., & Kankanhalli, M. S. (2015).
Multi-keyword multi-click advertisement option contracts for sponsored search.
ACM Transactions on Intelligent Systems and Technology,
7(1), [5].
https://doi.org/10.1145/2743027Vancouver
Chen B, Wang J
, Cox IJ, Kankanhalli MS.
Multi-keyword multi-click advertisement option contracts for sponsored search.
ACM Transactions on Intelligent Systems and Technology. 2015;7(1). 5.
https://doi.org/10.1145/2743027Author
Chen, Bowei ; Wang, Jun ; Cox, Ingemar Johansson ; Kankanhalli, Mohan S. / Multi-keyword multi-click advertisement option contracts for sponsored search. I: ACM Transactions on Intelligent Systems and Technology. 2015 ; Bind 7, Nr. 1.
Bibtex
@article{c1d7a8da5fdd4952ab83a50debe6e521,
title = "Multi-keyword multi-click advertisement option contracts for sponsored search",
keywords = "Theory, Algorithms, Experimentation, Sponsored search, exotic option, pricing model, revenue analysis",
author = "Bowei Chen and Jun Wang and Cox, {Ingemar Johansson} and Kankanhalli, {Mohan S.}",
year = "2015",
doi = "10.1145/2743027",
language = "English",
volume = "7",
journal = "ACM Transactions on Intelligent Systems and Technology",
issn = "2157-6904",
publisher = "A C M Special Interest Group",
number = "1",
}
RIS
TY - JOUR
T1 - Multi-keyword multi-click advertisement option contracts for sponsored search
AU - Chen, Bowei
AU - Wang, Jun
AU - Cox, Ingemar Johansson
AU - Kankanhalli, Mohan S.
PY - 2015
Y1 - 2015
KW - Theory
KW - Algorithms
KW - Experimentation
KW - Sponsored search
KW - exotic option
KW - pricing model
KW - revenue analysis
U2 - 10.1145/2743027
DO - 10.1145/2743027
M3 - Journal article
VL - 7
JO - ACM Transactions on Intelligent Systems and Technology
JF - ACM Transactions on Intelligent Systems and Technology
SN - 2157-6904
IS - 1
M1 - 5
ER -
