Localization as Adaptation in the Wolfenstein Franchise
Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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Localization as Adaptation in the Wolfenstein Franchise. / Schäfke, Werner.
Adaptation in the Age of Media Convergence. red. / Johannes Fehrle; Werner Schäfke. Amsterdam University Press, 2019. s. 203-228 (Transmedia, Bind 6).Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › fagfællebedømt
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TY - CHAP
T1 - Localization as Adaptation in the Wolfenstein Franchise
AU - Schäfke, Werner
PY - 2019/10
Y1 - 2019/10
N2 - In a globalized market, media products are adapted to fit the constraints of specific markets and appeal to their preferred tastes. As the Wolfenstein franchise is set before the backdrop of the Second World War, it has to address cultural memory in a preferred way. The franchise constructs memory of the Second World War, and the holocaust differently, dependent on the intended audience. “Family friendly” versions exist, tailored for branded platforms such as NES and iOS, as well as “sanitized” versions for the German market, where legal provision pose constraints on depictions of Nazism. The resulting corporate adaptation of Wolfenstein games are shown to contradict the intention of legal statues regarding cultural memory, and lead to further mythization of Nazism.
AB - In a globalized market, media products are adapted to fit the constraints of specific markets and appeal to their preferred tastes. As the Wolfenstein franchise is set before the backdrop of the Second World War, it has to address cultural memory in a preferred way. The franchise constructs memory of the Second World War, and the holocaust differently, dependent on the intended audience. “Family friendly” versions exist, tailored for branded platforms such as NES and iOS, as well as “sanitized” versions for the German market, where legal provision pose constraints on depictions of Nazism. The resulting corporate adaptation of Wolfenstein games are shown to contradict the intention of legal statues regarding cultural memory, and lead to further mythization of Nazism.
U2 - 10.5117/9789462983663
DO - 10.5117/9789462983663
M3 - Book chapter
SN - 9789462983663
T3 - Transmedia
SP - 203
EP - 228
BT - Adaptation in the Age of Media Convergence
A2 - Fehrle, Johannes
A2 - Schäfke, Werner
PB - Amsterdam University Press
ER -
ID: 194976225