Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR

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Standard

Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR. / Chen, Yang; Huang, Arya Xinran; Faber, Ilona; Makransky, Guido; Perez-cueto, Federico J. A.

I: Foods, Bind 9, Nr. 4, 465, 2020.

Publikation: Bidrag til tidsskriftTidsskriftartikelfagfællebedømt

Harvard

Chen, Y, Huang, AX, Faber, I, Makransky, G & Perez-cueto, FJA 2020, 'Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR', Foods, bind 9, nr. 4, 465. https://doi.org/10.3390/foods9040465

APA

Chen, Y., Huang, A. X., Faber, I., Makransky, G., & Perez-cueto, F. J. A. (2020). Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR. Foods, 9(4), [465]. https://doi.org/10.3390/foods9040465

Vancouver

Chen Y, Huang AX, Faber I, Makransky G, Perez-cueto FJA. Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR. Foods. 2020;9(4). 465. https://doi.org/10.3390/foods9040465

Author

Chen, Yang ; Huang, Arya Xinran ; Faber, Ilona ; Makransky, Guido ; Perez-cueto, Federico J. A. / Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR. I: Foods. 2020 ; Bind 9, Nr. 4.

Bibtex

@article{2d60d15a14e147d69c3e84f042e85c0c,
title = "Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR",
abstract = "This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent, sweet-incongruent, and neutral) were created based on the evidence in existing literature. Participants tasted the same beverage in three VR environments and evaluated the environment and beverage liking, as well as perceived taste intensity (sweetness, sourness, and bitterness), congruency, comfort, and environment vividness. Frontal EEG alpha asymmetry (FAA) was also recorded as a complementary physiological measurement of overall liking. The results showed that the perceived sweetness of the beverage was significantly elevated in a sweet-congruent environment versus the other environments. Visual-taste congruency did not seem to have an effect on beverage liking and overall liking, whereas an increase in environment liking was found in the incongruent environment versus the other environments. These findings confirmed the significant influence of taste-specific visual cues on flavour perception, while the successful use of VR in the study provided insight into future applications of taste-specific VR environment in the modulation of flavour perception and sugar reduction.",
keywords = "Faculty of Social Sciences, sweetness perception, visual cues, virtual reality, frontal alpha asymmetry",
author = "Yang Chen and Huang, {Arya Xinran} and Ilona Faber and Guido Makransky and Perez-cueto, {Federico J. A.}",
year = "2020",
doi = "10.3390/foods9040465",
language = "English",
volume = "9",
journal = "Foods",
issn = "2304-8158",
publisher = "MDPI AG",
number = "4",

}

RIS

TY - JOUR

T1 - Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR

AU - Chen, Yang

AU - Huang, Arya Xinran

AU - Faber, Ilona

AU - Makransky, Guido

AU - Perez-cueto, Federico J. A.

PY - 2020

Y1 - 2020

N2 - This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent, sweet-incongruent, and neutral) were created based on the evidence in existing literature. Participants tasted the same beverage in three VR environments and evaluated the environment and beverage liking, as well as perceived taste intensity (sweetness, sourness, and bitterness), congruency, comfort, and environment vividness. Frontal EEG alpha asymmetry (FAA) was also recorded as a complementary physiological measurement of overall liking. The results showed that the perceived sweetness of the beverage was significantly elevated in a sweet-congruent environment versus the other environments. Visual-taste congruency did not seem to have an effect on beverage liking and overall liking, whereas an increase in environment liking was found in the incongruent environment versus the other environments. These findings confirmed the significant influence of taste-specific visual cues on flavour perception, while the successful use of VR in the study provided insight into future applications of taste-specific VR environment in the modulation of flavour perception and sugar reduction.

AB - This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent, sweet-incongruent, and neutral) were created based on the evidence in existing literature. Participants tasted the same beverage in three VR environments and evaluated the environment and beverage liking, as well as perceived taste intensity (sweetness, sourness, and bitterness), congruency, comfort, and environment vividness. Frontal EEG alpha asymmetry (FAA) was also recorded as a complementary physiological measurement of overall liking. The results showed that the perceived sweetness of the beverage was significantly elevated in a sweet-congruent environment versus the other environments. Visual-taste congruency did not seem to have an effect on beverage liking and overall liking, whereas an increase in environment liking was found in the incongruent environment versus the other environments. These findings confirmed the significant influence of taste-specific visual cues on flavour perception, while the successful use of VR in the study provided insight into future applications of taste-specific VR environment in the modulation of flavour perception and sugar reduction.

KW - Faculty of Social Sciences

KW - sweetness perception

KW - visual cues

KW - virtual reality

KW - frontal alpha asymmetry

U2 - 10.3390/foods9040465

DO - 10.3390/foods9040465

M3 - Journal article

C2 - 32283682

VL - 9

JO - Foods

JF - Foods

SN - 2304-8158

IS - 4

M1 - 465

ER -

ID: 239515826