Now or never! The effect of deadlines on charitable giving: Evidence from two natural field experiments
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt
Do time constraints impact charitable giving? This paper develops a simple model to show how deadlines could affect the propensity to make a charitable donation. We then conduct two field experiments to show empirically the effect of deadlines on charitable giving. About 53,000 prior donors of a large Danish charity received e-mails and text messages with varying deadlines for giving. We find no effect of deadlines on the propensity to give. Instead we observe a “now-or-never” effect; either donations are made immediately or not at all.
Originalsprog | Engelsk |
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Tidsskrift | Journal of Behavioral and Experimental Economics |
Vol/bind | 66 |
Sider (fra-til) | 78-87 |
Antal sider | 10 |
ISSN | 2214-8043 |
DOI | |
Status | Udgivet - 1 feb. 2017 |
ID: 210838617