EC Member States' national champion policies of the 1970s were not successful in developing firms that led in their home markets, and the corresponding EC policies of the 1980s (many of which encouraged inter-European strategic alliances) were not successful in developing firms that led in the European market. Using strategies that involve world-wide cooperation, European firms are beginning to carve out secure places for themselves in what is now a world market. Joint ventures have been critical in bringing European firms up to world performance levels, but extra-European as well as intra-European cooperation has been essential