In this article, we investigate drivers behind land use changes in a peri-urban landscape. The research focuses on the motives and factors behind landowners’ decision-making in relation to land use changes, with the objective of improving our knowledge of the dynamics of land use change processes on farmland. An actor-centred conceptual framework is developed on the basis of the concept of lenses of decision-making. Data on farm and farmer characteristics were collected through a survey conducted in Roskilde Municipality, Denmark, a peri-urban landscape with a high level of landscape dynamics. A logistic regression analysis was used to analyse the relationship between nine purposively selected farm and farmer characteristics and the landscape activities of 93 landowners in the municipality. The results indicate that small farms, farms without livestock and landowners with a basic level of education are less likely to engage in landscape activities. A cluster analysis was used to analyse patterns of motives associated with land use changes. The results correspond with the intrinsic interests and family considerations suggested in the lenses of the decision-making framework, and in addition shows that the desire to improve the qualities of the property was the dominant motive.