This paper presents a study of 185 farmer’s perception of GM-crops in Denmark. The respondent’s attitude to GM-crops mainly reflects a conservative view of the adoption of GM-crops. Among farmers only the exciting crops in rotation is seen as their future potential GM-crops. Findings from this study show that more the 60 pct do not expect any or less than 13 EUR increase in gross margins on their farms from adopting GM-crops. This assessment illustrates that the farmers regard the GM-crops more as a way of ‘staying in business” than a technology to increase their profits.